4.2.12

Francesco Vezzoli

Greed: The New Fragrance
Francesco Vezzoli
Directed by Roman Polanski




Vezzoli’s work evolves around the mechanics of fame and publicity.  He’s a fan of the superficial, super-camp, empty-headedness of Tinsel town and somehow he persuades his favourite directors and some of Hollywood’s most famous faces to star in his videos - in some cases, trailers for faux big budget Hollywood movies, or, as seen above, an imaginary perfume ad campaign for Greed: The New Fragrance, (the unofficial fragrance of the art world) starring Natalie Portman and Michelle Williams and directed by none other than Roman Polanski.